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How to figure out your SaaS KPIs

If you run a SaaS, you must stay on top of your numbers. CaC, customer LTV, pricing, marketing spend.

That’s why I’ve put together a spreadsheet to crunch Software-as-a-Service numbers, including customer acquisition cost, customer lifetime value, yearly revenue, and what you should spend on advertising.

I’ve also included some numbers for what kind of return you can expect if you invest in brand, web & marketing strategy for your SaaS. Enjoy!

Here’s a video of me explaining how to use the spreadsheet as well.